Explore AI intranet features that can improve internal communications, employee experience, and people management through purposeful and ethical implementation within your organization.


As generative AI permeates the world of work, many are still grappling with the implications around trust and ethics. However, AI can help to strengthen your intranet and broader engagement efforts if you remember it’s an enabler, not the end goal.

“AI offers an opportunity to support organisations and improve various aspects of their operations,” says ClearBox Consulting in their 2024 buyer’s guide for intranet and employee experience platforms, which names Interact a top choice. It’s why the firm opted to treat AI as a consideration across use cases, rather than a standalone category, in this year’s software reviews.

In other words, what will set you up for success is not the swiftest rollout of the latest shiny object, but the most deliberate and clear-eyed application of AI to a sound strategy, all in service of better connecting your people to each other and your organization’s mission.

Ahead, the thinking and features to get you there.

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Get crystal clear on your AI intranet goals

As with any tech initiative, start your AI intranet exploration by orienting around your team’s north star for internal engagement.

Your aim should have something to do with cultivating a deeply committed, thriving workforce; after all, companies with engaged people are 23% more profitable.

Consider the existing dimensions of your strategy to identify strengths, weaknesses, gaps, and superfluities that AI might be helpful in addressing. The following sections offer some inspiration.

Making work breezier for everyone

When it comes to mass communication, AI can lighten the workload for senders – and the cognitive load for receivers – by spinning company policies, guides, and other dense documentation into helpful summaries, FAQs, and support request responses.

In fact, one company recently interviewed by Boston Consulting Group found that email-based support responses drafted with the help of AI achieved 18% higher customer happiness scores compared to those generated by people alone; they also reduced inquiries requiring human intervention by a third, thus “creating capacity for agents to support more complex, high-growth products.”

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How an AI intranet sparks unlikely connections

According to Deloitte, 91% of business leaders say they have an enterprise-wide AI strategy, but many are overlooking the tech’s promise for human-to-human relationships.

It’s a big miss.

Facilitating strong bonds at scale will grow ever-more important as hybrid, remote, and deskless work proliferates. According to Owl Labs, more than a third of managers (34%) who lead remote or hybrid teams cite maintaining cultural connection, team camaraderie, and communication as a top concern; almost as many (32%) say the same of employee engagement.

AI-enhanced company directories, complete with connection suggestions, can help your people forge new friendships, collaborations, and mentorships that accelerate innovation and deepen commitment.

Personalizing the workplace experience

According to McKinsey & Company, 71% percent of consumers expect companies to deliver personalized interactions, and even more (76%) get frustrated when this doesn’t happen. Your internal customers can be just as put out – or gassed up – by such efforts.

AI features that allow you to analyze and automatically push relevant content based on behaviors and expressed interests can come in handy here. Profiles and past interactions, for example, can help pinpoint and push relevant news, announcements, and resources to everyone, as well as ensure content from active employees is reaching audiences interested in the subject matter.

Democratizing how information spreads

According to Grammarly and The Harris Poll’s 2024 State of Business Communication report, 66% of knowledge workers and 72% of business leaders wish their company had better tools to help them communicate effectively. AI-backed content creation tools can help, allowing people of all backgrounds and writing abilities to lend their voice and expertise to the conversation.

It’s a win for everyone.

“Generative AI is unlikely to replace content written by comms pros, but early studies show that it can raise the quality of writing for many knowledge workers,” Clearbox Consulting CEO Sam Marshall writes in the firm’s buyer’s guide. “Internal Communicators should welcome this – it will free them up from ‘rescuing’ poorly-written intranet pages and let them focus on more strategic goals.”

Advancing DEI goals with an AI intranet

According to Gallup, only 27% of U.S. employees strongly believe in their organization’s values, and less than half even know what those values are. This disconnect can lead to checking out: One in five employees feels disengaged from their work when they aren’t connected to the company or culture, Owl Lab says.

On the flip side, helping team members understand how their work impacts your company’s purpose can increase their performance by 10%, Gartner found.

AI features that help you embed accessibility into your engagement strategy let your people know you’re committed to diversity, equity, and inclusion. Such features include multilanguage translations, inclusive-language checkers, automatic captioning, and text-to-speech tools.

Find the right AI intranet features

Once you’ve determined your broader engagement goals that could use a boost, it’s time to drill down into the specific AI intranet features that can help you do it.

Typically, ClearBox finds they fall into four categories, with specific offerings varying widely by vendor:

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Content creation

This is arguably the most robust and rangy category of AI intranet features. Popular varieties include:

  • Natural language prompts that help communicators transform open-field responses, bullet points, or jotted notes into AI-generated drafts of articles, templated policies, and more.
  • Editing options and other settings to refine tone, length, complexity, formality, and other elements of style, like inclusive language. Among the platforms ClearBox reviewed, Interact stood out as the only one to offer sentiment and inclusivity analysis, which the firm thinks “will help publishers finesse their pages.”
  • Concise AI-generated summaries, FAQs, and quizzes that enhance discoverability, comprehension, and retention of long-form documentation.
  • Royalty-free images generated from simple text prompts to make content pop. This is a nascent offering: Whereas over half the platforms ClearBox reviewed this year have genAI features for written content, only one in five offer the equivalent for images. (Interact is among them.)

AI support for admins

Governance isn’t the sexiest topic, but it’s vital to an AI intranet’s success. Here are a few features to look for in your current or prospective platform:

  • The ability for specific teams to stand up new sites or pages, in your company’s approved style and parameters, in a matter of clicks.
  • Deep analytics that inform and personalize content strategy, such as “pushing” important messages at the right moment and in the right way (e.g., by email, SMS, Slack, or Teams) based on historical, demographic, and psychographic data.
  • Tools to automatically detect – and swiftly correct – outdated, hidden, duplicate, and underused content to cultivate a single source of truth for your enterprise.

User experience

Accessibility is chief among UX considerations, with AI intranets offering an array of tools to promote a rich, equitable information ecosystem, including:

  • Multilanguage translation of text communications for global organizations operating in diverse linguistic workplaces.
  • Alt-text generation for images and automatic captioning of video content so colleagues with vision or hearing impairments can access and understand content.

Enable the end goal

AI is making its mark on internal communications and the tools you as a practitioner use to keep your people informed, energized, and prosperous. Keep your intentions front and center to stick the landing – and avoid unsightly stumbles along the way.

Reach peak productivity in your enterprise!

Discover how to create frictionless pathways across your apps, platforms, digital tools, and resources, and boost employee efficiency.