In the wake of the COVID-19 pandemic, communicators strive to keep their newly remote workforces engaged. Many are turning to digital communication tools as a method to reach employees close and far, wired and unwired, young and old. These systems can be a hub for networking, information sharing, community building and more during these uncertain times—but only if they’re founded on a smart content strategy.
But you can’t simply host a platform and wait for employees to show up. A communication channel is only as useful as its content—and delivering great content means understanding what employees need.