Get on Board! How The Massachusetts Bay Transportation Authority (MBTA) engages an on-the-go workforce

In this webinar we explore
  • Comms and engagement strategies for a large, dispersed workforce
  • Planning an intranet project when mobile-first is critical
  • Engagement challenges for an organization in the public eye
  • The impact of good employee experience on customer experience
  • A day in the life snapshot of MBTA employees

How do you connect with a workforce when they’re permanently on the move? Get a behind-the-scenes look at how The Massachusetts Bay Transportation Authority (MBTA) uses its intranet to connect and engage 6,500+ employees, more than half of whom are deskless.

As the largest transit system in the state, the Massachusetts Bay Transportation Authority (MBTA) helps around 700,000 passengers get where they need to go each day. A small army of MBTA employees is constantly in motion to make that happen and their opportunity to check communications or read updates is limited.

The MBTA uses a future-facing, multichannel intranet to help the organization reach its large, dispersed workforce with clarity and speed: reducing the reliance on email or word-of-mouth communication.

Even with multichannel options for mobile comms, however, when employees have restricted access to devices due to operating vehicles or working with the public, communication and engagement is challenging.

So how do they do it?

Watch this online fireside chat with Lisa Radosta, Director of Employee Communications & Engagement to learn more.


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