US
Webinar

How Edinburgh Airport’s new intranet took flight: a journey with Alison Spence

In this webinar, we will be joined by Alison Spence, Head of Internal Communications and Engagement at Edinburgh Airport, for an insightful talk on how she and her colleagues created a one-stop shop for information, comms, and community-building that serves all airport employees – regardless of role, department, or location.

  • August 8, 2024 10:00 am – 10:45 am EDT
  • Online

Why Attend?

Can you imagine driving a 69% increase in intranet usage? Just picture the impact on communication and engagement. Well, you can’t accuse us of having our heads in the clouds because that’s exactly what Edinburgh Airport achieved, utilizing creativity, strategy, and technology to improve comms, knowledge-sharing, and engagement for hundreds of employees, including those in hard-to-reach roles.

Join Alison Spence, Head of Internal Communications and Engagement, for an insightful talk on how she and her colleagues created a one-stop shop for information, comms, and community-building that serves all airport employees – regardless of role, department, or location. Alison will share how the team planned and executed the launch campaign that led to improved comms and that monumental increase in intranet adoption. She will also discuss recent successes with the new platform and what’s in store for the future.

You’ll learn:

  • Alison’s tips on using audience research, cohesive messaging, creative collateral, and a multi-touchpoint campaign to drive intranet adoption
  • Effective tactics for getting leadership and employee buy-in for your next project
  • How to best leverage technology to drive engagement and improve daily operations

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Alison Spence

Internal Communications and Engagement Manager

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