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The British Red Cross

Streamlined content management and a rigorous approach to usability makes RedRoom the comprehensive resource for thousands of charity staff and volunteers.

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No. of users
1,000 - 10,000
Vertical
Charity
Location
UK
People trained in healthcare
17,000+
Refugees and asylum seekers supported
32,000+

The UK body of a worldwide humanitarian network, the British Red Cross was founded in 1870. They have 4,000 staff and 10,000 volunteers engaged in responding to people in crisis.

Our aim for RedRoom is for every page to help staff and volunteers complete the task they need to do, in the most straightforward way possible. We want someone to come to RedRoom, find the information they’re looking for quickly, and know what to expect from every single page.
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Challenges

RedRoom was launched in 2015, but shrinking resources and a lack of clear governance meant that although it was still technologically advanced, this once key communications channel had become unfocused. This needed to change.

 

The organization identified three key issues that were stopping users from
having a good experience:

 

  • Navigation was based on departments, not user objectives. This made it bulky and confusing.
  • Information was complicated and used lengthy language The British Red Cross realized they weren’t talking to their users.
  • There was a one-size-fits-all approach that didn’t use data to target content or help people navigate. There needed to be better design decisions based on data and user targeting.

Solutions

Working with Interact’s professional services team, RedRoom was relaunched with a greater focus on employee needs. This included:

 

  • A user-friendly homepage.
  • Improved search functionality.
  • An application bar.
  • A new mega menu that incorporated user objectives.

 

Staff feedback was incredibly positive and overall usage of the intranet skyrocketed after RedRoom was relaunched.

Benefits

Putting user needs at the heart of the relaunched RedRoom has empowered the humanitarian organization’s employees and volunteers. With a streamlined new content management system, the charity improved the structure and usability of the site.

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