The NSPCC relies on Interact to bring together employees and volunteers to help drive its mission.

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No. of users
1,000 – 10,000
Annual aid for children
£83.3 million
130 years old

The NSPCC, the UK’s leading children’s charity, operates at 50 sites around the country and employs around 2,000 people. The organization works with local communities and partners to prevent child abuse in all its guises.

The Green connects staff wherever they are and whatever role they are in. The number of emails being sent across the organisation has decreased and a lot of messages are now shared on The Green.
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Having been given the go ahead to redevelop their intranet, the NSPCC wanted to replace a 10-year-old intranet that was aligned to their old brand and running on unsupported software.


The old system was inflexible, difficult to search, and lacked social collaboration tools. This meant that employees couldn’t share news about their work and receive feedback from their colleagues.


The NSPCC put in place a vision that “Every visitor should leave our intranet better equipped to play their part in fighting for every childhood.”


To achieve this they created a new, UX-led, brand-relevant intranet that:


  • Promotes organizational culture and reflects ‘one NSPCC’ through design, social features, and easy content creation.
  • Is a place to share stories, inspire and engage, celebrate success, and demonstrate impact.
  • Encourages and facilitates learning, communications, and collaboration.
  • Builds organizational knowledge and productivity with improved navigation focused on user journeys.
  • Helps staff and volunteers to do their jobs through efficient Search and recommended content.


  • Interact’s social tools allow team members to share knowledge and experience. The legacy site’s five senior management blogs were replaced by 60 staff blogs and the number of micro-blogs rose by 150 in one month.
  • Discussion groups generate a high amount of traffic on work and social topics alike.
  • Initial launch saw directors competing between themselves over who could gain the most followers
  • The new platform enabled the decommissioning of costly, complex IT infrastructure and tech support – leading to significant financial and time savings.

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