Interact is proud to have received The King’s Award for Enterprise in the International Trade category – an honor that recognizes the company’s exceptional performance in global markets and reinforces its position as a leader in EX technology. 


On June 17, Interact joined a select group of British businesses recognized with The King’s Award for Enterprise, the UK’s most distinguished accolade for commercial achievement. The award highlights companies that have demonstrated outstanding growth and impact in international trade. This year’s honorees include globally recognized names such as Jellycat and The Deluxe Group, underscoring the strength and innovation of the UK’s business community. 

Interact’s path to The King’s Award 

Founded in 1996, Interact has grown from its Manchester roots into a global provider of internal communication and employee experience solutions. The company’s expansion strategy has focused on building a strong foundation in its home market before scaling internationally – an approach that has delivered sustained growth across multiple regions. 

To qualify for the King’s Award in the International Trade category, businesses must meet rigorous criteria for overseas earnings growth. Interact’s performance over recent years reflects both the strength of its platform and the dedication of its global team. 

A shining moment

The award was formally celebrated at a royal reception held at Windsor Castle, hosted by King Charles III and attended by members of the Royal Family. The event brought together leaders from across sectors – innovation, sustainability, social mobility, and trade – highlighting the diversity and excellence of British enterprise. 

Reflecting on the achievement, Interact CEO Simon Dance said:  

“I am absolutely thrilled and incredibly proud of our entire organization for achieving The King’s Award for Enterprise. This award is a monumental validation of Interact’s journey of international growth and the relentless dedication of our team.” 

Looking ahead 

As Interact continues to expand its global footprint, the company remains committed to its Manchester heritage and to helping organizations worldwide create meaningful employee experiences. The King’s Award marks a significant milestone in that journey – and a powerful motivator for what comes next.