Intranet Personas

Break out of rigid organizational structures by creating dynamic user groups and communicating with them in a relevant and impactful way throughout your intranet.

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Define dynamic employee groups

The way we structure our organizations into locations, departments and teams doesn't always reflect the day-to-day reality of how we operate; because someone is a member of one department, it doesn't mean they don't fall into other, more dynamic categories. Group your employees according to multiple criteria to define your desired personas, then target content accordingly.

Restore control in internal comms

Traditional user grouping has its limitations when it comes to effective communication. E-mail distribution groups may be the default for sharing information, but these are difficult to maintain and can create siloed exchanges, keeping knowledge locked in inboxes. By creating personas within your intranet, you can target dynamic groups and keep all your information in one place.

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Location-based personalization 

Use Geofences to share location-specific comms and content with granular audience groups, whether they're based in one place or moving between locations.

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Targeted intranet broadcasts

Get that all-important information out to specific groups by broadcasting communications to defined personas. Simply compose your message, specify recipients then send and track it across a variety of mobile and desk-based channels, all from within your intranet.

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