Break out of rigid organizational structures by creating dynamic user groups and communicating with them in a relevant and impactful way throughout your intranet.Free Intranet Playbook
Define dynamic employee groups
The way we structure our organizations into locations, departments and teams doesn't always reflect the day-to-day reality of how we operate; because someone is a member of one department, it doesn't mean they don't fall into other, more dynamic categories. Group your employees according to multiple criteria to define your desired personas, then target content accordingly.
Put control back with internal comms
Traditional user grouping has its limitations when it comes to effective communications. Creating e-mail distribution groups tends to be the default mode for getting information out. These are not only difficult to maintain, e-mail also creates siloed exchanges, keeping knowledge locked away in inboxes. By creating personas within your intranet, you can target dynamic groups and keep all your information in one place.
Targeted intranet broadcasts
Get that all-important information out to specific groups by broadcasting communications to defined personas. Simply compose your message, specify recipients then send and track it across a variety of mobile and desk-based channels, all from within your intranet.
No need to manually maintain persona groups. Define the criteria and any time a user is added or their data or status changes, persona groups will be updated automatically.
Track persona behavior
Gain insight into how your organization's personas are behaving with intranet analytics. By tracking behavior, you can make changes and improvements to your intranet.
You now have even more ways of tailoring content to meet the needs of your internal audiences by targeting communications to personas through intranet homepages.