Request to attend – Communicate Edinburgh: An Exclusive IC and EX Event at The Balmoral

Join Interact and an exclusive group of comms, people experience, and digital workplace leaders at an in-person event in Edinburgh

Communicate: Edinburgh is a rare chance to connect with other comms leaders in luxury at The Balmoral Hotel, an iconic five-star premises in the heart of the city.

  • May 23, 2024 4:30 am – 11:30 am EDT
  • The Balmoral Hotel,
    1 Princes St, Edinburgh, EH2 2EQ, United Kingdom

Why Attend?

Join us for Communicate Edinburgh at the legendary Balmoral Hotel. A symbol of the city, The Balmoral is situated where Old Town meets New. Looking up to the historic Edinburgh Castle, this is the perfect backdrop for an inspiring day of networking and exploring current trends and challenges where you will come away with actionable takeaways and an expanded peer network.

Featuring best practice panel discussions and topic-based roundtables, this event is an opportunity to learn, network, and reflect on how to create better employee experiences and thriving workplaces in 2024 and beyond.

  • Dive deep into the latest innovations and strategies connecting the world’s most successful workplaces
  • Network, discuss current trends, and tackle shared challenges with peers who understand the intricacies of your field
  • Hear from IC experts with deep expertise in intelligently leveraging technology
  • Gain insights from the real-world strategies employed by communicators in other leading enterprises

Then, with plenty to think about, we’ll hop over to another five-star venue and charming urban retreat, Gleneagles Townhouse. Join us on their rooftop for a sophisticated cocktail reception with delicious canapés and great conversation! 


Space is limited and by invitation only. Secure your spot today and be part of a select group of professionals shaping the future of internal communications and workplace excellence.

If your place is approved, we will send a confirmation of your attendance email to you listing all the details of the event. Please look out in your inbox.



    • 9.00 am
    • Registration & breakfast
    • 10.00 am
    • Welcome note
    • 10.15 am
    • Inside a Successful Intranet Launch Campaign at Edinburgh Airport with Alison Spence, Internal Communications and Engagement Manager ·

      When a digital workplace falls short of employee and organizational needs, a strategic approach is essential to turn things around. Edinburgh Airport’s internal comms team did just that, utilizing creativity, strategy, and technology to improve communication, knowledge-sharing, and engagement for hundreds of employees.

      Join Alison Spence for an insightful talk on how she and her colleagues created a one-stop shop for information, comms, and community-building that serves all airport employees – regardless of role, department, or location. Alison will share how the team planned and executed a launch campaign that led to improved comms and a 69% increase in intranet usage. She’ll also discuss some recent successes with the new platform and what’s in store for the future.

    • 11.00 am
    • Topic-led roundtable discussions ·

      This is a unique chance to discuss key issues and challenges with your peers. During this informal interactive session, you engage in problem-solving initiatives and share experiences on a variety of topics including:

      • Learning new skills to accommodate a changing workforce
      • Change Communication
      • Company culture
      • The IC function – your IC career

    • 11.45 am
    • Refreshment break & headshot café
    • 12.00 pm
    • Inspirational internal communications from leading brands
    • 12.40 pm
    • Lunch
    • 1.40 pm
    • Transforming Workplaces in the Face of Global Growth: A Fireside Chat With Neil Bestford of Byggfakta Group ·

      Rapid growth, dispersed employees, and leadership transitions require a cultural shift and reevaluation of the digital workplace. But what’s the best way to go about this?

      In this fireside chat, Neil Bestford, Director of Brand and People Experience at Byggfakta Group, shares valuable insights into transforming engagement and culture. He joins Interact Software’s Jemma Goodman to discuss:

      • Strategies for creating a cohesive culture at a fast-growing, global organization
      • The best ways to educate leadership and roll out new people and culture initiatives
      • His experience combining several disjointed, decentralized platforms and channels into a single source of truth in a short timeframe
      • How to build out a robust comms strategy with a lean team
      • Why an “anything is possible” mindset is essential

    • 2.15 pm
    • Roundtable discussions continued
    • 3.15 pm
    • Refreshment break
    • 3.30 pm
    • Expert panel ·

      Featuring insights from:

      • Robyn Haldane, Internal Communications Manager at FanDuel
      • David Taylor, Senior Communications Manager, Channels and Creative at Tesco Bank
      • Helen Aird, Head of Internal Communication and Engagement at Phoenix Group
      • Charlotte Jones, Head of Internal Communications & Engagement at ATOS

    • 4.15 pm
    • End note
    • 4.30 pm
    • Happy hour at Gleneagles Townhouse

Photo of
Alison Spence

Internal Communications and Engagement Manager, Edinburgh Airport

Photo of
Robyn Haldane

Internal Communications Manager, FanDuel

Photo of
David Taylor

Senior Communications Manager, Channels and Creative at Tesco Bank

Photo of
Neil Bestford

Group Director of Brand and People Experience at Byggfakta Group

Photo of
Charlotte Jones

Head of Internal Communications & Engagement at ATOS BTS

Photo of
Helen Aird

Head of Internal Communication and Engagement at Phoenix Group

Free intranet guide

Plan & deploy a successful intranet with our most popular guide

cover image. Download Now