How do you connect with a workforce when they’re permanently on the move? Get a behind-the-scenes look at how The Massachusetts Bay Transportation Authority (MBTA) uses its intranet to connect and engage 6,500+ employees, more than half of whom are deskless.
As the largest transit system in the state, the Massachusetts Bay Transportation Authority (MBTA) helps around 700,000 passengers get where they need to go each day. A small army of MBTA employees is constantly in motion to make that happen and their opportunity to check communications or read updates is limited.
The MBTA uses a future-facing, multichannel intranet to help the organization reach its large, dispersed workforce with clarity and speed: reducing the reliance on email or word-of-mouth communication.
Even with multichannel options for mobile comms, however, when employees have restricted access to devices due to operating vehicles or working with the public, communication and engagement is challenging. So how do they do it?
Join us for an online fireside chat with Lisa Radosta, Director of Employee Communications & Engagement (MBTA), to:
Comms and engagement strategies for a large, dispersed workforce
Planning an intranet project when mobile-first is critical
Engagement challenges for an organization in the public eye
A day in the life snapshot of MBTA employees
The impact of good employee experience on customer experience