Transforming the NBA’s employee communication experience

The NBA’s mission is to Inspire and connect people everywhere through the power of basketball. In turn, their internal communications strive to inspire and connect our people and create a culture that makes them ultimate fans of their workplace.

NBA employees create unforgettable experiences for basketball fans, which requires a fast, reliable and intuitive platform to share information and essential resources, manage their careers, and maximize the benefits and programs available to them to support their wellbeing and perform their best.

Whether operating from one of 15 markets worldwide, conducting an entire season during a pandemic, or working remotely from Mexico City to Manila, having access to key resources and building a connected culture are essential to enriching the workplace experience and making every employee feel like an MVP.

Watch Tina Hawkins (People & Inclusion) and Anita Perez (IT Customer Experience) as they take us through their game plan for executing an essential employee experience platform that not only helps employees Get Work Done, but ensures they feel valued and connected to the NBA’s mission so they can live their best Life @ NBA.

The group will share how they launched a revamped intranet – affectionately dubbed ‘Home Court’ – in four months, built a cross-functional team to manage it effectively, and what’s in store for the future.

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