Prove It: The Internal Communicator’s Masterclass in Measuring Business Impact
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In this webinar we explore
- Connect a communication objection to an employee action and business priority
- Identify useful evidence from the data and feedback you already have
- Measure progress across reach, understanding, trust and action
- Present results in language that helps leaders see IC’s contribution
Most internal communicators can show who opened, clicked, or viewed a message. The harder question from leadership is “What changed because of it?”
New research from Interact and Ragan Communication reveals the scale of this proof gap. While 62% of communicators say meaningful engagement includes employees taking a desire action, only 8% currently connect communications data to employee behavior.
In this practical webinar, you’ll learn how to move beyond channel activity and build credible evidence of what employees understood, trusted, and did. And we’ll walk through a realistic 90-day approach that you can apply to an upcoming campaign.
This webinar will give IC professionals a repeatable framework for planning, measuring, and reporting on a campaign that matters to the business.
