Measuring what matters: connecting comms and employee experience to business outcomes
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In this webinar we explore
- How to focus on outcome-based metrics that connect employee experience and communications initiatives to business objectives
- Which measures best demonstrate value, including productivity, onboarding effectiveness, self-service adoption, time to information, and employee confidence in critical communications
- How advances in analytics and AI are helping leaders uncover deeper insights, identify trends faster, and streamline reporting to stakeholders
- Practical approaches for aligning stakeholders around shared goals and communicating results in ways that sustain investment and support future initiatives
Employee experience and internal communications leaders are under growing pressure to demonstrate business impact, not just engagement.
Join guest speaker, Forrester Principal Analyst Cheryl McKinnon as she explores the latest trends in measurement, analytics, and AI, and shares how leading organizations are connecting employee experience and communications to meaningful business outcomes.
Drawing on Forrester’s research and market insights, Cheryl shares how leading organizations are moving beyond activity-based metrics to focus on outcomes that matter most to employees, business leaders, and the wider organization.
Whether you’re refining your measurement strategy or looking to strengthen the business case for employee experience and communications programs, you’ll leave with practical insights to help you measure what matters and demonstrate meaningful impact.
