The new employee experience mandate
New research reveals why internal communications teams struggle to prove employee action, business value and the case for investment.
62% say meaningful engagement includes employee action
8% connect communications data to those actions
6% regularly use IC metrics to support investment decisions
Open rates and clicks show whether a message was reached. This research shows how IC teams can go further — measuring what employees understood, what they did next and how that evidence can strengthen leadership decisions.
Download the research
Use the research to:
- Benchmark your measurement maturity against other IC teams
- Build a stronger case for budget, technology and resources
- Show leaders why engagement metrics are only the starting point
- Connect communication activity with employee understanding and action
- Strengthen the case for reaching frontline and deskless employees
- Set more meaningful measures for AI and employee self-service
- Position internal communications as a more strategic partner
Nearly one in two respondents also say their organization does not have a dedicated employee experience platform, highlighting the challenge of connecting channels, audience data, feedback and analytics.
Get the free report and use the findings to strengthen your next business case.
