Introducing the new Interact: A brand built for the people who power your business

Today, we are proud to introduce the new Interact brand. 

This evolution expresses more than a refreshed identity. It reflects the story, purpose, and values that have shaped Interact since the beginning. Our belief has always been simple. Great enterprises power the people who power their business. 

For more than fifteen years, Interact has supported millions of employees by giving them the guidance, clarity, and connection they need to do their best work. Our refreshed brand brings renewed energy to that commitment and represents the way we continue to evolve in partnership with you. 

At its core, this brand reflects our conviction that when employees feel informed, supported, and connected, they thrive. And when people thrive, organizations move forward with confidence and momentum. 

Why we evolved our brand 

The workplace is changing at a remarkable pace. Teams are distributed across locations and time zones. Expectations for clarity and personalized communication continue to rise. Information moves faster than ever before. Employees need experiences that feel grounded and supportive in the flow of their workday. 

Our refreshed brand reflects this new reality with a visual and verbal identity that is modern, warm, and human. It mirrors the rhythm of today’s workforce and the responsibility we feel to support the moments that matter. 

A central symbol of this evolution is our new mark, inspired by the lotus. The lotus opens and closes with the cycle of the day, creating a calm and steady rhythm. It mirrors the way an employee moves through their work. Every day brings new questions, new tasks, and new moments that require clarity. The lotus reflects the sense of renewal, focus, and flow that Interact brings to an employee’s journey. It is a reminder that people deserve an experience that meets them with calm, clarity, and support throughout their day. 

The Interact story behind the new brand 

At the heart of our brand story is a guiding belief. 

Great enterprises power the people who power their business. 

Our mission is to help make that possible by giving every employee the fastest path to the information, tools, and support they need to perform at their best. We do this by ensuring every interaction feels relevant, every moment feels supported, and every person feels seen. 

This philosophy is reflected in our brand archetype. We are The Companion. Steady, human, encouraging, and always present. The Companion listens without judgment. The Companion creates order from complexity and supports others without overshadowing them. This is how we have always served our customers. It is the foundation of how we build, innovate, and partner. 

Our new brand brings this story to life with clarity. It shows the world who we are, how we show up, and what we believe about the future of work. 

How the brand shows up for you 

Our brand evolution is not a change in mission. It is a clearer and more confident expression of it. 

You will see it in the strength of our visual identity. You will feel it in our more grounded and human voice. And you will experience it in the innovations we continue to bring to the Interact platform. 

This evolution represents: 

A deeper commitment to personalization as a philosophy 

A recognition that no two employees are the same and that meaningful experiences must adapt to individual needs. 

Ongoing investment in intelligence that accelerates performance 

Tools that help employees find information quickly and help communicators publish with clarity and confidence. 

A focus on connection and alignment 

Experiences that keep people informed and connected, even in the most complex and distributed workplaces. 

A renewed expression of partnership

We are more than a platform. We are the partner that supports your people every step of the way. 

What this means for Interact customers 

Our refreshed brand brings forward new energy, but the promise behind it remains constant. 

We are here to help your people do their best work through: 

• Clear and personal employee experiences 
• Technology that supports the flow of an employee’s day 
• Insights that illuminate needs and remove barriers 
• A unified environment for communication and connection 
• Continuous partnership that evolves with your organization 

And above all, one thing will never change. Interact will always put customers at the heart of everything we do. 

Your goals shape our roadmap. Your feedback shapes our product. Your employees inspire the experiences we build. 

A brand built for what comes next 

Employee experience is entering a new era. Organizations are being asked to support diverse workforces, demonstrate impact, and create environments where people can do their best work. Interact’s role is to make that responsibility feel clearer, calmer, and more connected. 

Our new brand reflects that ambition. It is built for the future and for the people who will shape it. 

We are proud to share it with you and look forward to supporting the employee experience you create every day.