No. of users
10,000 – 25,000
Vertical
Fitness & lifestyle
Location
US, UK, Canada
Sites
100+
Employees
18,000+
Luxury fitness brand Equinox operates over 100 full-service clubs globally, with an 18,000 strong team dispersed throughout the US, UK, and Canada.
EQX Connect actually provides many effective solutions for bringing together a spread-out workforce. From Employee Spotlights to Equinox Core Values-inspired content, employees can experience a true sense of connection both to each other and to the brand.
Challenges
With staff widely dispersed across multiple countries, Equinox lacked a dedicated space to spotlight its employees, connect staff in a virtual area, or foster a sense of collective community
Solutions
The company knew that a platform which connected staff with the brand would also transfer into the experience delivered to customers, encourage greater employee loyalty, and have a resulting impact on both employee and customer retention, engagement, and business outcomes.
This was created through an intranet content area dedicated to ‘Life at EQX’. The new home page spotlights employees and provides a virtual cultural hub capable of connecting every employee in their own social network.
Benefits
- Over 33,000 visits in the first year.
- More than 200 employees spotlighted and 900 milestones celebrated.
- 100% adoption by hard-to-reach General Managers and Assistant General Managers.
