AO Retail Supports Rapid Growth Strategy with Interact

MWD Advisors report highlights how online retail giant’s use of intelligent intranet software has nurtured culture and created a sense of unity during rapid expansion

Manchester, UK – 29, March 2016 – Talking to independent industry research and advisory services firm MWD Advisors, AO Retail has unveiled how intelligent intranet software from Interact has supported the rapidly growing organisation. Interact drives a collaborative culture by providing a single, central channel for communications and information sharing, across a global workforce which has expand by 79% in the last five years.

“18 months after launch, the intranet now plays a key role in supporting AO Retail’s growth strategy, providing a single channel for communications and creating a feedback channel for staff,” says Angela Ashenden, Principal Analyst at MWD Advisors. “With more than 2,700 visits to the intranet per day, around 68% of the employees who have access are active on the platform, for example commenting on and ‘liking’ posts. As the intranet becomes increasingly important to the organisation, AO is shortly kicking off a redesign project which will incorporate user feedback to enhance the platform.”

AO Retail’s intranet, “The Fridge”, has a core focus on news and sharing information. It also provides social collaboration capabilities to enable employees to comment on posts, take part in company-wide online discussions and praise colleagues via a rewards program.

“Supporting AO Retail through such rapid expansion has been an exciting journey, one which is only just beginning as it continues to increase its share of the major domestic appliances market,” says Nigel Danson, Interact CEO and Founder. “Through Interact, AO has found a scalable platform that will grow with it. AO was keen to ensure that it maintained its cultural identity and everyone felt part of a team. The intelligent functionality of the intranet lends itself well to these goals, enabling the right content to find the right people, increasing the adoption of social tools and knowledge sharing.”

The full report is available through The Advisor. You can also find out more about Interact and the benefits of our intelligent intranet in the MWD Advisors report, Interact drives rapid growth within a carefully targeted market.


Press contacts:

Lauren King

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Caroline Duff

Account Director, Metia for Interact

T: +44 (0)203 100 3796