Today marks the launch of the latest AI-powered tool in Interact’s industry-leading employee experience platform. Email Newsletter is the first internal comms-focused newsletter solution using artificial intelligence and fully integrated with other communication channels, removing reliance on costly third-party email software.
Email Newsletter has been developed in direct response to challenges faced by internal communicators every day as they strive to keep employees updated and informed across multiple platforms and channels.
“Almost every company we speak to shares that they struggle with fragmented communication tooling that isn’t integrated with their intranets or people data, which leads to huge time drains and inefficient operations because of duplicated work and weak reporting. With Interact’s existing people system integrations, targeting and reporting is a breeze,” said Tom Walters, VP of Product at Interact Software.
“Enterprises need a way to confidently reach all employees, whether they are at desks on laptops or are busy, time-poor frontline team members. Our multichannel platform makes connecting the dots easy.”
With email newsletters seamlessly integrated into the Interact EX platform, silos that breed disconnection are eliminated. The solution ensures consistent communication across all channels – intranet, email, chat platforms (e.g., Teams, Slack), mobile app notifications, digital signage, and SMS – reaching every employee, regardless of their location or device.
“The costs of employee disengagement and reduced productivity are staggering,” said Simon Dance, CEO of Interact. “This is a $9 trillion problem. And companies can’t solve it unless they have absolute confidence they are reaching, informing, and engaging every single employee. Tailored, well-timed communications are at the heart of a great company culture, and that is why we’ve invested in empowering every team to build just that, with the most robust and easy to use platform in the market.”
Companies can now deliver targeted, relevant information that drives engagement and productivity, not just send emails into the void. With AI-powered personalization and robust analytics, Interact Email Newsletter empowers communicators to measure impact and refine strategies, ensuring every message resonates.
“This isn’t just about efficiency; it’s about building a culture where every employee feels informed, valued, and engaged,” continued Dance. “We’re solving the $9 trillion problem, one employee at a time.”
It’s not just Interact that is excited about Email Newsletter. Here’s what Brittany Fullenkamp, Internal Brand Manager at Interact customer Airstream, has to say about the launch:
“We look forward to using Interact’s Email Newsletter feature to better connect with Airstream associates. Because it utilizes the same employee data we are feeding to the intranet from our HRIS, we won’t have to manually create and update distribution lists in a separate system. Personas will automatically be updated, allowing us to easily share targeted content with specific groups of associates, ensuring the messaging is relevant, accurate, and consistent for each audience. This will foster better associate engagement and save us time as well.”
Ready to transform your internal communications? See how Interact’s AI-powered Email Newsletter tool can reduce costs, streamline communications, and eliminate silos. Book a demo today or explore the product page to learn more!
