Why Internal Communications Matter in 2025: Insights for UAE Professionals
Internal communication (IC) is more than just a function; it’s a strategic driver of engagement, retention, and workplace culture. In the UAE, where diverse teams are the norm, effective IC is essential for building connection and alignment.
Join us for an insightful discussion with industry leader Jennifer Sproul, CEO of The Institute of Internal Communications (IoIC), who will share insights on global markets and how proven IC strategies can be leveraged in the UAE, while Brett Smyth, Engage Group’s CEO will provide expert knowledge on the IC challenges faced in the UAE and building impactful communication strategies.
Why Attend?
Why attend?
Gain expert insights on the latest IC trends, from AI-driven communication tools to intranets and hybrid workforces. Learn how to establish or refine your IC function with practical steps for creating an inclusive, culturally relevant, and strategically aligned communication framework. Whether you’re setting up a new IC function or looking to elevate your approach, this webinar will provide actionable takeaways for success.
The session will conclude with an interactive audience Q&A.
What you will learn:
- How to build and scale an internal communications function.
- The impact of AI and technology on internal communication strategies.
- Key challenges and solutions for IC in diverse workplaces.
- Practical steps to align IC with business objectives and secure executive buy-in.
Don’t miss this opportunity to gain valuable insights from top industry experts and elevate your internal communications strategy for 2025!
Brett Smyth
CEO | Engage Group
Jennifer Sproul
CEO | Institute of Internal Communication
Scott Harvey
General Manager, EMEA | Interact Software
