Prove It: The Internal Communicator’s Masterclass in Measuring Business Impact
Most internal communicators can show who opened, clicked, or viewed a message. The harder question from leadership is “What changed because of it?”
New research from Interact and Ragan Communication reveals the scale of this proof gap. While 62% of communicators say meaningful engagement includes employees taking a desired action, only 8% currently connect communications data to employee behavior.
In this practical webinar, you’ll learn how to move beyond channel activity and build credible evidence of what employees understood, trusted, and did. And we’ll walk through a realistic 90-day approach that you can apply to an upcoming campaign.
Register now
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Why Attend?
This webinar will give IC professionals a repeatable framework for planning, measuring, and reporting on a campaign that matters to the business.
- Connect a communication objective to an employee action and business priority
- Identify useful evidence from the data and feedback you already have
- Measure progress across reach, understanding, trust and action
- Present results in language that helps leaders see IC’s contribution
Greg Stortz
Director of Engagement at Interact
Greg Stortz loves many things in life, but he is obsessed with intranets, communication strategies, and DE&I initiatives. Having worked for companies like Lush Handmade Cosmetics and Best Buy Canada, Stortz has been working with intranets and communication strategies for over 15 years now. As director of engagement at Interact, Stortz is now an advocate for staff engagement and customer success for companies all over the globe.
Tammy Dudek
Product Marketing Manager
Tammy Dudek is a Product Marketing Manager at Interact. Her passion for digital communication started when she launched her first blog at age 13. Since then, she has spent her career helping organizations develop and optimize communication channels to engage their employees. Whether working alongside Internal Communications, HR, or IT teams, her focus has always been the same: understand the real needs, align stakeholders, and translate complexity into clarity that drives outcomes.
