Measuring What Matters: Connecting Employee Experience and Communications to Business Outcomes

Employee experience and internal communications leaders are under increasing pressure to demonstrate business value, not just engagement. As organizations invest in modern employee experience platforms and communication strategies, the challenge is determining which metrics truly matter, how to connect them to business objectives, and how to communicate results in a way that drives stakeholder alignment and investment.

Join guest speaker, Forrester Principal Analyst Cheryl McKinnon as she explores the latest trends shaping measurement, analytics, and reporting in employee experience and internal communications. Drawing on Forrester’s research and market insights, Cheryl will share how leading organizations are moving beyond activity-based metrics to focus on outcomes that matter most to employees, business leaders, and the wider organization.

You’ll learn:

• How to focus on outcome-based metrics that connect employee experience and communications initiatives to business objectives
• Which measures best demonstrate value, including productivity, onboarding effectiveness, self-service adoption, time to information, and employee confidence in critical communications
• How advances in analytics and AI are helping leaders uncover deeper insights, identify trends faster, and streamline reporting to stakeholders
• Practical approaches for aligning stakeholders around shared goals and communicating results in ways that sustain investment and support future initiatives

Whether you’re refining your measurement strategy or looking to strengthen the business case for employee experience and communications programs, you’ll leave with practical insights to help you measure what matters and demonstrate meaningful impact.