Why Attend?
Internal newsletters are rapidly gaining traction in workplaces, with a striking 73% of employees saying that they are an important source of company news and information according to one Ragan survey. So what’s the secret to creating a newsletter that delivers on employee expectations?
In this hands-on masterclass, we’ll reveal the science and art behind creating internal email newsletters that employees will love. Perfect for internal communicators looking to elevate their strategy, this session will provide a comprehensive framework for crafting compelling content that drives meaningful engagement across your organization.
From strategic design principles to subject line psychology, mobile optimization, audience segmentation, and measurement that matters, you’ll come away with an advanced understanding of how to make your newsletters unmissable.
Join this webinar to discover how to:
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Use visual hierarchy, layout, and information architecture to improve readability and retention across all devices
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Apply data-backed techniques to headlines that cut through inbox noise and demand attention
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Design responsive newsletters that provide a seamless experience for employees, whether at a desk or on the go
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Go beyond basic open rates and track metrics that truly indicate engagement and impact
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Target your communications to reach the right people with the right message at the right time
