US

Communicate: Dublin

Join Interact and an exclusive group of comms, people experience, and digital workplace leaders at a free in-person event in Dublin. 

Communicate: Dublin is your opportunity to connect with your peers at The Leinster, a luxurious hideaway nestled among art galleries, design studios & museums – a fitting venue for hosting our vibrant community of creative voices.

  • June 11, 2025 9:30 am – 3:00 pm GMT
  • The Leinster, 7 Mount Street Lower,
    Dublin, D02 WK33,

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Why Attend?

Get ready for an inspiring day of insights, strategy, and connection in central Dublin. This exclusive gathering will pack in thought-provoking keynotes, interactive roundtables, and networking opportunities – all designed to help you take your internal comms and employee experience strategies to new heights.  

After an enlightening day of learning and discussion, continue the conversation over drinks at the stunning Jean-Georges bar on The Leinster’s rooftop, where you can connect and network with industry leaders and peers in a relaxed, elegant setting, 3:00 – 5:00 PM. 

 

You’ll have the opportunity to: 

  • Dive deep into the latest innovations and strategies connecting the world’s most successful workplaces
  • Network, discuss current trends, and tackle shared challenges with peers who understand the intricacies of your field
  • Hear from IC experts with deep expertise in intelligently leveraging technology
  • Gain insights from the real-world strategies employed by communicators in other leading enterprises

 

What people say about Communicate:

  “A must-attend event for all IC professionals”

  “Never have I ever taken so many notes at an industry event before!”

  “So well organised – insightful and energizing. Thank you, Interact Software for leading the way.”

  “My IC tank is refuelled with fresh energy.”

  “We assess organisational cultures using a six levers methodology. One of the six is energy. I         genuinely felt that the energy at the Interact event was positive, hungry and yes, uplifting.”

Check out our recent events to see why they’re so popular: Communicate event videos

Agenda

    • 9:30
    • Welcome Breakfast & Registration
    • 10:00
    • Welcome Note
    • Human-Centric Approaches to Digital Employee Engagement: Lessons from Landing Change, Collaboration and Connection from the C-Suite to the Workplace
    • Idea Management 101
    • 11:25
    • Break & Headshot Cafe
    • Topic-based Roundtable
    • Using Marketing Funnel Methodologies to Transform Internal Campaigns ·

      What happens when you apply content marketing principles to internal audiences?
      In this talk, Ken Farrell, Creative Lead at Bank of Ireland, shares how they have transformed internal comms by borrowing from advertising, marketing funnels, and systems thinking. Blending creative storytelling with campaign architecture, channel strategy, and creative execution, this session explores how to shift from ‘education-only’ thinking to campaigns that drive genuine engagement, behaviour change, and culture building.
      Expect a candid look at:
      • How funnel methodology can triple engagement
      • Why most educational campaigns fail — and what actually drives learning
      • How to reduce content creation costs by 80%
      • Real campaign examples, results, and lessons learned (including what didn’t work)
      This session is a deep dive on practical strategy from inside a 10,000+ person organization. If you’re tired of well-crafted messages being ignored, this session will give you the tools to change that.

    • 13:00
    • Lunch & Headshot Cafe
    • Fireside Chat with Irish Life: Creating a Culture of Connection ·

      Join Lauren Ashe, Internal Communications & Digital Content Manager at Irish Life, for an engaging conversation exploring how Irish Life transformed its internal communications strategy with the launch of Connect. In this session, we’ll dive into the team’s journey from legacy systems and communication silos to building a vibrant, multi-brand digital hub that resonates with over 2,000 employees. Lauren will share how heart-centred storytelling, employee-led campaigns, and thoughtful structure have driven adoption and engagement and what’s next on their roadmap

    • Beyond Broadcast: The Science of Personalized Communication at Scale ·

      How to deliver the right message to the right person at the right time, without drowning in manual work.
      Stop treating your diverse workforce like a single audience. In this power-packed session, discover how leading organizations are using behavioral insights and intelligent content architecture to create personalized communication experiences that actually scale. Learn the three-layer framework for true personalization, uncover which employee behaviors predict engagement success, and master the modular content strategies that let you craft once and deliver personally to thousands. Whether you’re managing frontline workers, remote teams, or complex global organizations, you’ll leave with actionable frameworks to transform your communication from generic broadcasts into personalized experiences that drive real engagement.

    • 15:00 - 17:00
    • Networking Drinks

Speakers

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Scott Ellis

Partner - Gate One

Scott Ellis is a Partner with Gate One, the management consultancy at the heart of Havas. He has over 25 years of experience helping C-suite executives and their teams to assess, navigate and land digital change that will transform their businesses and teams. In the last few years, Scott has been supporting clients, including JD Group, Starbucks, Virgin Group, Novartis and Research Ireland and with some of their most critical transformation and growth challenges. He also spent several years driving the digital transformation agenda and future store programmes across the Middle East within Al Tayer Group in the UAE. Scott is a passionate people leader and is at his best working shoulder to shoulder with clients and coaching his teams to creatively respond to and solve complex problems.

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    Ken Farrell

    Creative Lead, Internal Communications - Bank of Ireland

    Ken Farrell is a content strategy expert, creative leader, and data-driven visual storyteller. With a passion for building internal ad campaigns optimised for engagement, his approach applies marketing funnel strategies to drive engagement and craft comms that cut through noise. Ken has successfully embedded an in-house ad agency framework for the Bank, boosting content engagement by 200%, democratizing content creation through employee-generated content, and significantly reducing costs. His work applies creative thinking and performance metrics that supercharge attention, foster connection, and drive conversion. At Communicate Dublin, Ken will share how funnel thinking can transform the impact of your internal campaigns.

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    Lauren Ashe

    Internal Communications & Digital Content Manager - Irish Life

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