IRC has used Interact to create content that resonates with staff by focusing on video particularly. The organization has dramatically increased the amount of video content it produces and publishes for its 13,000 users. IRC uses RescueNet to embed videos from a hidden YouTube channel, which is important because pasted links from YouTube would be banned or restricted in many of the countries where IRC employees work. IRC video content includes:
- HQ huddle recaps with senior leaders.
- Time stamps to aid ease of use.
- Videos embedded into blogs.
- Leadership updates and announcements