CA

The International Rescue Committee (IRC)

As a globally dispersed organization, the IRC relies on Interact to host vital information and share engaging content to drive engagement.

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No. of users
10,000 – 25,000
Vertical
Non-Profit
Location
US
Countries
40+
No. of employees
13,000+

The International Rescue Committee (IRC) is a humanitarian organization helping the world’s most vulnerable people when their lives and livelihoods have been shattered by conflict and disaster. The IRC has over 13,000 employees working toward this mission every day.

Our employees love the ‘Who’s Blogging?’ section of RescueNet! We have an average of ten blogs each week on RescueNet, featuring a diverse cross-section of authors across the organization. As employees become more familiar with blogging, we have seen an uptick in the number of videos integrated into posts, creating a more engaging and personal experience.
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Challenges

IRC’s busy employees — dispersed across more than 40 countries — have limited time to check every announcement or new piece of information. The average employee also receives 121 emails each day, so the organization wanted to find a way of ‘cutting through’ with meaningful content.

Solutions

IRC has used Interact to create content that resonates with staff by focusing on video particularly. The organization has dramatically increased the amount of video content it produces and publishes for its 13,000 users. IRC uses RescueNet to embed videos from a hidden YouTube channel, which is important because pasted links from YouTube would be banned or restricted in many of the countries where IRC employees work. IRC video content includes:

 

  • HQ huddle recaps with senior leaders.
  • Time stamps to aid ease of use.
  • Videos embedded into blogs.
  • Leadership updates and announcements

Benefits

The Comms & Collaboration team works tirelessly to create a thriving intranet and an engaging user experience for everyone. By leveraging video on RescueNet as a key channel to reach their employees — and securing critical buy-in from key leadership stakeholders — they have moved closer to their goal.

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