abrdn
Interact helps foster a one-business culture and makes key content and tools accessible via a consumer-grade experience.
Vertical
Financial services
Location
United Kingdom
Revenue
£1.5 billion
Assets managed
£542 billion
Formerly known as Standard Life Aberdeen, abrdn is a global investment company headquartered in Scotland. The largest active asset manager in the UK, abrdn is listed on the London Stock Exchange and is part of the FTSE 100 Index.
Challenges
abrdn was created as a result of the merger of Standard Life and Aberdeen Asset Management in 2017. The coming together of the companies highlighted problems with a legacy intranet that provided inconsistent user experiences, poor mobile support, and minimal personalization options.
Solutions
abrdn implemented Interact to meet the needs and expectations of employees as well as company objectives. In addition to fostering a new one-business culture, the new global site made key content and tools accessible via a modern UI on desktop and mobile.
